Buying Into the iPad – Available this Weekend At a Big-Vision Store Near You

Faint surprise may just surmount the frequent reader of this blog, but I for one (good reason) am tiring of the (mostly bad) jokes, the barbs, and the sundry wisecracks that have preceded this Saturday’s debut of Apple’s iPad. Non-technical reviews, amply volunteered by chief marketing officers in spe and DIY brand management experts, alas all solely from the amateur domain, have ranged from the mildly sophomoric (“I’m going to buy an iPad. Period.”) to the unapologetically puerile (reference the evident geeks-without-girlfriends’ fascination with the feminine hygiene aisle and such Judd Apatow-inspired memos to Cupertino helpfully suggesting that the 64GB version should be labeled the “Heavy Flow” model).

iMoses didn’t descend from Mount Sinai with a “magical and revolutionary” tablet (at a price tag that still beggars belief) in order to change the fate of humanity or His untethered 4G children (in Steve’s appendix to the Decalogue, however, it clearly states that “Thou shalt not be caught reading a Kindle, for thou shall look like a total douch,” like the pale, pasty kid on the beach next to all the bronze, sculpted bodies evoking that stark visual contrast between Amazon’s pastel-colored “Original Wireless Reading Device” and the iPad’s supremely sleek back-in-black design). No, the iPad won’t change your iLife, you must still be kind to your nagging iWife (although there was a good one about the iDesperate iHousewives, its pointe lost completely in the seeming novelty of adding Apple’s trademark “i” to just about everything), and moreover, the Pentagon is not about to license Jobs’s patented “reality distortion field” to squelch the quagmire in Afghanistan, as this week’s rumor mill would have you believe.

Instead, let’s review some “news you can use,” in case “starting at $499” is not enough to get you off the settee:

  • Wall Street predictions for how many iPad tablets Apple will sell in the first year vary widely, with a range from 1M to 10M units;
  • There’s a pre-order limit of two per customer, even for businesses which is surprising (I guess one for the “magic” and the other one for the “revolution”);
  • Be cautious when making an impulse purchase at 9:00 a.m. this Saturday, as only the WiFi model will be available at first, and buyer’s remorse may beset you when tablets fit for 3G cellular service will be shipping at a later date;
  • Try to imagine what you’re going to do with your iPad; a comScore survey found that people would use it equally for web browsing and email, reading digital print media, and watching videos and playing games;
  • Thus far Apple has only allowed few established publishers – including Time Magazine, The New York Times, Wall Street Journal, etc. – pre-launch access to its device, and thus there will be only a handful of big-media applications available this weekend;
  • Business models among the print media companies are still all over the place, with some charging the equivalent newsstand price for the same content, others offering premium content taking advantage of the iPad’s seductive multimedia capabilities but also at a cost premium, while again others are billing for monthly subscription;
  • Advertisers are, albeit cautiously experimenting together with the media, with the Wall Street Journal, for example, selling advertisements for about $100,000 per month;
  • A few software development issues persist for third parties, including the automated iPhone-to-iPad-app conversion process that involves “pixel doubling” and has proven a challenge for developers rushing to get their iPhone apps adapted to the iPad’s much larger 9.7-inch screen;
  • There are other technical gripes too, especially around the iPad’s notorious incompatibility with Adobe’s hugely popular Flash technology which Steve Jobs couldn’t help but calling “buggy, littered with security holes, and a CPU hog” (there you have it, Google, why bother integrating it with Chrome then?);
  • And on that point, if you really cannot live without your favorite Flash sites, there’s HP’s upcoming big spoiler with the help of a touchy Microsoft Windows 7 called Slate which “runs the complete Internet” (completely just for emphasis, that is).

One more thing …, as Mr. Jobs would famously say (who, incidentally in the eyes of your blogger, is the best CEO in the world today, running one of the most innovative companies ever): please feel free to contact me (christophe.kolb@talenttrust.com) should you be thinking about building an iPad app for your business – for helping you find just the right people with that leading-edge expertise at competitive offshore rates is our business.

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About Christophe Kolb
Christophe Kolb is Executive Chairman and co-founder of Talent Trust. Headquartered in San Francisco, Talent Trust employs mobile experts at our own development centers in Córdoba, Argentina and Lima, Peru. Our talented people are seasoned technologists with solid backgrounds in software engineering and cutting-edge skills in mobile web / HTML5, Android, iPhone / iPad, and BlackBerry. We have the technical expertise, industry knowledge, and proven capability to deliver winning mobile solutions, and have done so for some of the world’s greatest companies. Our mission is to help our enterprise clients win in mobility, with: • Captive development centers in Córdoba, Argentina and Lima, Peru • Same time zone advantage for U.S. clients, enabling real time communication • Cost-effective offshore development solutions for mobile • Focus on mobile for enterprise clients • 10-year track record of successfully servicing a blue-chip client base in predominantly multi-year relations • Agile development methodology (Scrum and Kanban) • Close collaboration with clients / Product Owners (daily stand-up meetings) • Excellent English communication skills

2 Responses to Buying Into the iPad – Available this Weekend At a Big-Vision Store Near You

  1. Mark says:

    Love the tongue in cheek approach!

    Personally will remain on the seaside setee and have the proverbial sand kicked in my face until he innovation actually becomes innovative – i.e. until 3G and the the third party apps gain traction.

  2. Pingback: CompuCom Rated “Promising” in Leading Analyst Firm’s North American Data Center Outsourcing MarketScope Report |

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