Don’t Cry for Me, Argentina

“Don’t cry for me, Argentina
The truth is I never left you
All through my wild days
My mad existence
I kept my promise, don’t keep your distance”
– Eva Perón in Evita by Andrew Lloyd Webber and lyrics by Tim Rice

In everyday life there are many successful husband-and-wife teams; I’ve personally encountered such domestic-cum-corporate duos thriving for example as restaurateurs, travel agents, certified public accountants, florists, vinotecarians, pre-Netflix vidéothèquers, European-car mechanics albeit with limited repair capabilities, temporary employment agencies, bagel store owners, expensive dry cleaners, and my favorite pedicurists whose marriage though, I sense, is a bit on a rough footing. Despite federal and state-issued labor regulations that must be prominently displayed in all work areas, including the bedroom, specifically warning of such workplace hazards as “spousal arousal,” the kinship of business and pleasure has obvious advantage (viz. merit and merriment) as well as disadvantage (for richer or poorer but never for lunch, as my wife, for one, would freely assert). (The analytically-minded will note that there are four possible outcomes when matrimonial and monetary matters conspire or collide, as the case may be: business success or failure paired with marital bliss or whatever the opposite, I dare not ponder – just compare / contrast the pairings of Cleopatra and Marcus Antonius, Annie Oakley and Frank Butler, Bonnie Parker and Clyde Barrow, and Siegfried and Roy.)

Think about starting a technology firm with your spousal business partner? Doable indeed, as such notable Silicon Valley offspring as Cisco, Super Micro, VMware, Flickr, Bebo, and Six Apart prove. However, think about running a country together? Well, then you will have to keep up with the Kirchners. Meet Cristina and Néstor of Number One Quinta Presidencial de Olivos in Buenos Aires, Argentina. Néstor Kirchner, protean a politician, with his devil-may-care populism of near-Chávezian proportion, his on-again-off-again dislike for markets, and his fondness for decrees (having issued more than the Council of Trent), would have hated vacating the Presidential Villa at the end of his term (as anybody would), and was surely consoled by the seamless, subsequent installment of his wife, Cristina Fernández de Kirchner as President of Argentina. Cristina Kirchner, for her part, debacled into office with a creative multi-billion dollar debt retirement scheme that met the stark resistance of that marplot of her Central Bank President who opposed it and who was since decreed-over multiple times, Kirchner-style. With plummeting popularity ratings at home and the national press infuriated (and who cares about  international opinion?), she’s done well to focus on all-out capitalistic reforms (despite nationalizing the country’s private pension funds), taking it perhaps too far with a few dubious development deals of her own that would put even Donald Trump to shame (alongside a fashion decorum to make the Real Housewives of Orange County blush). Luckily for the Kirchners (and the country, of course), a vast amount of oil – estimated at some 60 billion barrels – has been discovered in Argentina’s inshore waters and is certain to now unleash another economic boom. With Argentina’s farm-commodity exports at an all-time high and inflation generally in check, the country under the Kirchners resembles a lush economical oasis in the financial isthmus of Latin America.

Our darling husband-and-wife team, credited with bringing Argentina back into the centerfold of world economic power through political stability, industrial growth, and rising prosperity is following in the footsteps, of course, of another ruling couple, Juan and Isabel Perón, whose style of government in the fifties known as Peronism, that farcical ideological wavering between socialism and capitalism, has for so long managed to hold back a country with just extraordinary potential (given immense natural resources, a highly developed economy and powerful middle class, strong historical ties to European culture, etc.). That Argentina is not yet a G10 or at least an economy the size of Italy’s ($558 billion GDP vs. $1.756 trillion) has famously perplexed V. S. Naipaul who calls it “one of the great mysteries of the twentieth century.” The hangover of Peronism perhaps? Yep, the Argies sure like their colorful husband-and-wife leaders, able as a country, however, to withstand and endure even a bad choice of leadership. Don’t cry for me, Argentina? (Here’s the answer to that one: towards the end of her mad existence, Eva Perón stipulated in her will that Liza Minnelli would be expressly barred from playing Evita, for the good people of Argentina had already suffered too much; she kept her promise; and the children of the Pampas never did shed a tear.)

Argentina is one of my favorite countries in the world. In his day job, your blogger has been working with Argentinean business partners for over ten years. With a demographically young and dynamic population of 40 million, a world-class educational system that’s produced more Nobel Prize winners in the sciences than all other South American countries put together, and a higher adult literacy rate than Greece, Argentina’s workforce can be reckoned with on an international scale. The country’s cultural roots are European and very much like the United States it is a nation formed by settlers and immigrants, affording both Europeans and Americans a great deal of cultural similarity and indeed familiarity. The vast majority of the contemporary workforce employed in science, engineering, and technology speaks English which is taught in school mandatorily as the primary foreign language. The people I’ve had the pleasure of working with over the years have not only excelled in their respective fields of specialization but have distinguished themselves as problem solvers, creative thinkers, and innovative contributors; I’ve witnessed entrepreneurship, hard work, and professional pride to degrees desirable for the even the best companies or institutions here in the States.

If you’re thinking about working with a remote IT team, one of Argentina’s most compelling advantages besides boasting a wealth of excellent technical talent at competitive offshore rates is the time zone overlap with both the U.S. and Europe. Just look at your world clock: 8:00 AM in Chicago, is 10:00 AM in Buenos Aires, is 1:00 PM in London, meaning that both Chicago and London will have their respective eight-hour day overlap with Buenos Aires in terms of regular business hours. In other words, Argentina is ideally situated to serve both the U.S. and Europe as “nearshore” destinations for real-time collaboration (think about just being able to Skype your remote colleague in say Buenos Aires in the middle of your day to catch up on a project’s status, as opposed to getting up at the crack of dawn or burning the midnight oil, getting caught up with resources sitting in say Bangalore, India).

It must also be said that you won’t like Argentina if: you are a member of the bovine family (yes, you will get eaten, as this is by a wide but gastroenterologically not-so-healthy margin the world’s biggest beef-eating nation); you are a Malbec grape (you’ll get squashed with Argentina now ranking as the fifth-leading producer of wine in the world); or you get dizzy dancing (Argentina, you’ve got the best dancers in the world – just bite me, Brazil!). Load up your iPod with Astor Piazzolla tangos to relive the magic of the Pampas or the romance of a sultry Buenos Aires evening from afar, and let me summarize why Argentina is possibly your best bet for a remote IT destination:

  • A politically stable nation with a fast-growing diversified economy, vast natural resources, strong at exporting and at the cusp of an energy-sector boom;
  • A large population, with a young demographic and a prevalent middle class;
  • A superb educational system that, with the government’s support, is fostering education and job training in science, engineering, and technology (where the U.S. educational system, in contrast, is desperately lacking);
  • Technical universities across the country produce a wealth of highly-skilled IT professionals;
  • A high penetration of advanced English as a foreign language, both spoken and written, especially among IT professionals;
  • An established and fast-growing IT services industry based on entrepreneurial spirit and technical excellence;
  • IT services exports are strongly encouraged by the government with various incentive programs to further propagate the benefits of a ‘knowledge economy’ (investing in people, non-polluting revenues, currency influx);
  • Cultural similarity with both Europe and North America greatly eases cross-cultural work collaboration;
  • High work ethic, pride in ownership, and innovative ‘out-of-the-box’ thinking are common characteristics;
  • Almost full-working-day time zone overlap with both the U.S. and Europe means you can work with people in Argentina in ‘real time’;
  • And perhaps, most significantly of all if you’re looking for “value for money”: given all the above benefits, Argentina outsourcing is still very much price-competitive compared to most other offshore locations, with savings that can range from 30-50% compared to the cost of domestic staff.

Afraid of The Invisible Man (or the Remote IT Worker)?

Whenever I travel extensively and am naturally engaged in a remote working relationship with my colleagues from head office, I experience first-hand the chief tenet of our firm’s value proposition to clients: that with a little know-how just about anybody can tap into and benefit from a remote workforce. Whether you’re already part of a distributed IT organization with geographically dispersed teams, or you wish to engage remote workers in order to source or supplement skills that are locally scarce or unavailable, or whether you’re in the market to save money with offshoring, a number of key Do’s and Don’ts apply.

Although there are different engagement models when it comes to working remotely (e.g., managing a remote individual or stand-alone team vs. managing that individual or team as part of a larger and by definition even more distributed team), and hence different best-practice prescriptions exist for how to maximize the chances of a successful engagement, I will share a list of common success factors that make up what I call the “Parity Principle.”

For the sake of argument, our Parity Principle says that in order to make working with a remote person (located say in Buenos Aires, Argentina) as effective as working with someone in the proverbial cubicle next door, there is additional requisite behavioral activity that, when conducted properly, creates efficiency that, over time, offsets the “cost” of the behavioral change required in the first place. While there is in fact a scientific basis for measuring changes in management behavior and concomitant productivity levels, I will give you a commonsensical intuition for what this principle is all about.

Imagine you’re an IT manager and you’ve just called up your local recruiter to help fill an open, say highly specialized and three-month position with a local consultant. The contractor now reports for duty on Monday morning, and is presumably given a desk to work and shown a tour of the facilities, while you collect your thoughts on how best to familiarize, indoctrinate, and instruct your newest team member in order to make him or her as productive as possible on the task at hand. Communication with the consultant on the first day, for the first week, or for that matter for the entire three-month duration, can be spontaneous, on an as-needed basis in order to answer any questions or resolve any issues. And then there is always the iconic water cooler around which co-workers congregate for informal team discussions, and where even a slight gesture or expression of frustration can be more meaningful than a red-flagged item on the project’s Gantt chart. And lastly, you keep regular taps on your consultant using the most effectual management technique known since Peter Ferdinand Drucker left his native Vienna: managing by walking around (in other words, a quick stroll to the cubicle, a quick status check, a look at the screen, and you’re in the know again).

Now compare and contrast the situation with a remote IT worker. All the management activities are the same, but in general everything takes a little more preparation, a little more formality (watch out water cooler, here comes the water wiki!), and a little more follow-up. The Parity Principle now asserts that all that “little more” that is required to manage in a distributed work environment will accrue to the overall benefit of the project and the team (tangible results through a slight perhaps but measurable increase in standardization, formalization, and day-to-day discipline). A short-list of the most common success factors then looks like the following:

  • Planning (on behalf of the local manager);
  • Communication;
  • Collaboration tools;
  • Proactivity (on behalf of the remote IT worker);
  • Governance processes for a distributed IT environment.

In my next blog I will discuss these key factors in detail and within the offshore context. Of course, the world of work is rife with anecdotes of how, for example, communication with the “invisible worker” can be especially challenging when not only bridging geographic but in addition cultural distances. (An old favorite comes to mind that chronicles the travails of a German radio operator at high seas fielding the desperate plea for help of a sinking American vessel; listening in anguish to the repeated “Help, we are sinking” calls, he finally musters the courage to respond in English: “Yes, I hear you, but what are you sinking about?”)